Filming a Commercial? Two Reasons To Hire a Teleprompter Operator
Putting together a winning commercial requires a lot of different ingredients. You need the perfect combination of an amazing concept, great cast, and entertaining script to tie everything together. The commercial should be engaging enough to keep the viewers interested in order for your message to come across the way you want it to. This means you may need to generate lines for your crew to memorize, which isn't always the easiest thing to do. Keep reading to see why you should consider hiring a teleprompter operator to assist you on the set.
Teleprompter Operators Help You Save Time
If you are renting a venue for your commercial, it's vital to remember that time is of the essence. You may have booked a few hours or even a couple of days for the shoot and can't afford to go over because doing so could mean you have to pay additional funds that you might not have. Maybe you weren't able to hire professional actors or actresses, so you have to rely on people you know. This can be extremely beneficial but could potentially open you up to other problems as well.
For example, what if one or more people have a hard time remembering their lines? Each time you have to stop production to remind them of their lines, you chip away at your time. If this continues to happen you may not be able to finish the commercial before your session has expired.
Pacing Is Everything
Having a teleprompter operator on hand when you are filming a commercial makes it so much easier to have a pleasant experience in the studio. The operator will gently scroll the lines across the teleprompter at a pace that matches the natural speaking style of each person who has a talking part in the advertisement. If a few actors talk a bit faster than others, the operator can move the lines at a much faster clip.
Also, because you'll have a teleprompter you won't have to take up too much time trying to learn and memorize lines. Each word will be displayed on the screen so you can focus on capturing the best commercial possible.
Get your teleprompter operator booked immediately so they can load the script and become familiar with it as soon as possible. Once you see how much they set the tone for the entire commercial, you'll be glad you brought them on.
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